maggie West’s Eden at Coachella

The Project

b1n4ry, through VTProDesign, worked to Projection Map and bring to life the 50’ tall flowers that Maggie West photographed and designed at Coachella Music and Arts festival in April of 2023.

Using TouchDesigner b1n4ry worked to program projection maps and trigger content for both sides of the giant structures and control the lighting fixtures in the structure’s base.

The Team - VTProDesign Led Project

• Artist: Maggie West

  VTProDesign:

  • Creative Director: Akiko Yamashita

  • Designers: Orin Torati, Yuheng Zhu

  • Senior Programmer: Charlie Wilson

  • Programmer: Zac Layman 

  • Design Engineer: Melissa Troutt

  • Executive Creative Producer: Mike Lee

  • Producer: Ryan Brown

  • Associate Producer: Ben Rodenmeyer

  • Photo / Video: Zac Layman, Akiko Yamashita